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Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society Marlboro man advertising campaign history How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Tobacco Advertising and Marketing from 1913 1994 Marlboro's early years as a woman's cigarette
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