The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk BY Al Ries THE FIRST MINUTE by CHRIS FENNING trust is a luxury she

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Essential reading for anyone looking to deepen their understanding of themselves and their relationships

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk BY Al Ries THE FIRST MINUTE by CHRIS FENNING trust is a luxury sheFORMAT: PAPERBACK There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Troutthe world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In