ugliest color cigarette packages In defense of the world's - News Plain cigarette packaging has arrived,

Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian Can Opaque Couch, the World's Ugliest Color, Deter Smoking? World's Ugliest Color Is Being Used To Discourage Smoking In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy What does my smoothie have in common with cigarette packs in Australia? They are both Pantone 448C, also known as opaque couch, which some people call the world's ugliest color. I bought

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