In the mid-2000s, many countries (including Australia, the US, and the EU) banned the use of terms like "Lights," "Mild," or "Low-Tar," arguing that these labels could mislead consumers into thinking the products were "healthier." To comply with these laws while keeping the product recognizable, Philip Morris rebranded: Marlboro Lights became Marlboro Gold
At that time, cigarette makers were comparing public health advocates to Nazis, as part of a larger assertion that the right to smoke in bars and restaurants was akin to the right to free speech
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The excise increases are on top of regular CPI hikes, with experts telling Daily Mail Australia an average cigarette stick now costs more than $1 including GST
Davidoff Gold provides a smoother, milder option with reduced intensity
