more cigarettes 1978 Cigarette Ad More 120's Filter Cigarettes

Smoking is still the leading cause of preventable death in New Zealand and causes one in four cancers, said Associate Minister of Health Ayesha Verrall

Researchers have found residue in 70% of seabirds and 30% of sea turtles

The defence

See historic examples of cigarette advertisements in The New Yorker as well as examples of Altrias corporate sponsorship advertisements published in the magazine in the 2000s in the exhibition, Big Tobacco in the Big Apple: How New York City Became the Heart of the Tobacco Industryand Anti-Smoking Activism ( Selling Death (4 pages) Article by Thomas Whiteside The New Republic March 27, 1971 Curators note: Investigative journalist Thomas Whiteside (1918-1997) adapted his two articles on cigarette advertising in The New Yorker in 1963 and 1970 plus a third article in The New Republic in 1971 into the book Selling Death: Cigarette advertising and public health (Liveright, 1971)

Philip Morris employed tactics such as double-page spreads, which technically count as one advertisement, as well as QR codes that take readers to additional promotional material