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Modern marketing techniques employed by the tobacco industry have a significant impact on Generation Z. The perception of heated tobacco products (IQOS, glo) as innovative, stylish, and healthier may Linda Illsov History of Tobacco Marketing: From Early Ads to Modern Laws Brand Vision Protecting Hearts, Safeguarding Futures Information sheet: Manipulation and marketing strategies used by tobacco and nicotine industries to promote their products Optimising tobacco control campaigns within a changing media landscape and among priority populations Tobacco Control
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