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Proper documentation helps demonstrate the full extent of the damage

The second included a graphic image of person with a health issue and a tobacco constituent message but not an FDA logo or any quit line information

The audience targeting is significantly more precise than traditional broadcast TV

You can hear them and see them: Vicki Lawrence, shrewd and malicious as gray-haired battle-ax Mama, always knowing just where to insert the needle

After 40+ years of declining cigarette sales and graphic public health warnings about the damage that smoking causes, it might be easy to think of big tobacco as a frail industry on its deathbed it's anything but