Harker Jennifer L. - Strategic Sport Communication Traditional And Transmedia Strategies For A Global Sports Market - Paperback Revolutions Pages: 206 Pages
Harker Jennifer L. - Strategic Sport Communication Traditional And Transmedia Strategies For A Global Sports Market - Paperback Revolutions Pages: 206 PagesBinding: Paperback Description: Authors Coombs and Harker provide step by step guidance on how the strategic communication process an integration of marketing communication public relations and advertising can be applied to sports communication for individual athletes teams and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue.
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