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Smoking Etiquette in Japan Before you go off and start experimenting with all of Japan's many wacky flavored cigarettes, remember that it's important to stay on the right side of the law and general etiquette when it comes to smoking in Japan

Landry, Philip Morris marketing chief at the time, took notice

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There may also be a memory and social desirability bias on the part of the interviewees, as well as errors in data recording by the interviewer