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The Facts on Vaping Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette, Wailoo Big Tobacco targets AAPI (Asian American and Pacific Islander) and LGBTQ+ communities using predatory, calculated marketing strategies that exploit social isolation, stress, and cultural values to drive up tobacco sales. The tobacco industry is strategically targeting young people, flooding their social media feeds with influencer backed content promoting highly addictive oral nicotine products like Zyn. , This Every year, tobacco companies spend billions of dollars on predatory marketing techniques and misinformation despite the known risks of tobacco use including lung and heart diseases, addiction, etc. View and download APIAHF's

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