camel cigarette mascot Joe was the cartoon used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Joe Camel was more than

Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s Camel cigarettes mascot parody Poster Joe Camel was the advertising mascot for Camel cigarettes from 1987 1997 the Journal of the American Medical Association published a study in 1994 showing that by age six nearly as many pmamtraveller (@pmamtraveller): "Joe Camel (also known as Old Joe) was a cartoon advertising mascot for Camel cigarettes, created by R.J. Reynolds Tobacco Company."

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