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Women publicly fire up their 'Torches Of Freedom' Lucky Strike News Photo Getty Images Edward Bernays (1891 1995), Sigmund Freud's cousin, played a key role in manipulating advertising campaigns in mid 20th century USA, including the "Torches of Freedom" campaign in which he reshaped the (then taboo) perception of women Torches of Freedom": The Anti Literature of Advertising Front Porch Republic Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) by James Schechner Medium Bernays' 1929 'Torches of Freedom' campaign for Lucky Strike
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