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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett When Doctors Advised Healthy Cigarette Brands: Photos From 1930s to 1950s Rare Historical Photos No Smoking Day: E cigarettes now the most popular form of support to stop smoking See the States With the MostAnd LeastCigarette Smokers, Mapped Amid Smoking Decline, Look Who's Still Lighting Up KPBS Public Media

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