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Smoking, often portrayed as glamorous and edgy, remains pervasive onscreen even as a landmark 2020 Truth Initiative study found that exposure to tobacco imagery through episodic programming can triple a young persons odds of starting to vape, building on well-established research that shows exposure to smoking in movies causes young people to start using tobacco

Vaping Still Introduces Nicotine Into Your Body While the smoke in cigarettes is what causes many of the major health problems associated with smoking (such as lung cancer), nicotine still creates a wide range of health problems

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In 2023, the company supported flavor restrictions for vapes in the UK to limit undue youth appeal. The candy-like flavors and flashy packaging are just a continuation of the tobacco industrys long-running practice of targeting teenagers, says Dale Mantey, a professor at UTHealth Houston School of Public Health in Texas

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